A SURF BRAND ECO- RESPONSIBLE
When it comes to swimwear, surf companies should come with quality eco-wear that preserves the environment. There are many ways of doing this; they can, for instance, make clothes from recycled materials such as recycled plastics and fibers. They can also make these items using processes that conserve energy such as by using low energy factories, and waterless digital printing processes.
RESEARCH & DEVELOPMENT
Companies can also invest in scientific research and innovation to produce items that are environmentally friendly. Brands should use their creativity and use the readily available materials to make wear that is eco-friendly. While some brands have tried taking this up, there are those that are still to do it.
It is also crucial that surf brands think about their employees. In the example given where a clothes brand advertises about women empowerment yet underpays their employees, such brands don’t keep to their word. It is their responsibility to ensure that all their employees are well taken care of. These are the people that ensure that their brand exists in the first place. In addition to paying them well, they should also provide training to their employees to sharpen their skills.