Project Description

ECO-RESPONSIBLE

There is nothing more frustrating than a brand that is ironic to its statement. An example, a brand that markets their clothes with the label “women empowerment” yet the clothes are made by women employees who are underpaid. Some surf brands fall victim of this as well. The majority of these brands work towards promoting outdoor life while by large they are polluting the environment by producing gear that is toxic and substandard.

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THE NEED FOR ECO-RESPONSIBLE SURF BRANDS

The surfing world has evolved into a diverse and complex web of sub-cultures. People have different views about surfing and have developed an intrinsic meaning of it. You will find all types of surfers with a loyal following on distinct trends of surf gear.

Surf brands should make it their responsibility to provide the user with sufficient info about their policies and ethical standards. This is not enough; they should also ensure that their products portray precisely what they advocate for.

PAKALOA SURF

A SURF BRAND ECO- RESPONSIBLE

When it comes to swimwear, surf companies should come with quality eco-wear that preserves the environment. There are many ways of doing this; they can, for instance, make clothes from recycled materials such as recycled plastics and fibers. They can also make these items using processes that conserve energy such as by using low energy factories, and waterless digital printing processes.

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RESEARCH & DEVELOPMENT

Companies can also invest in scientific research and innovation to produce items that are environmentally friendly. Brands should use their creativity and use the readily available materials to make wear that is eco-friendly. While some brands have tried taking this up, there are those that are still to do it.

It is also crucial that surf brands think about their employees. In the example given where a clothes brand advertises about women empowerment yet underpays their employees, such brands don’t keep to their word. It is their responsibility to ensure that all their employees are well taken care of. These are the people that ensure that their brand exists in the first place. In addition to paying them well, they should also provide training to their employees to sharpen their skills.

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